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This website had the following in the web site, "Its not a remote, its a Magic Wand." Our analyzers analyzed that the web page stated " We design and install home entertainment systems that look good, sound great and that everyone in your home can use and enjoy." The Website also stated " We strive to build systems so easy to use, you will think they are magic. Let us design the perfect space for you. We will support you throughout the entire design process, from blueprints to remote controls. Dont leave anything to chance. Get it right the first time. Imagine Having a Single Remote That Will." The website's header had home control as the most important search term. It was followed by smart home control solutions, remote home control, and Control4 Authorized Dealer which isn't as highly ranked as home control. The next words they uses is control4 installer. ipod ipad home control app was also included and could not be understood by web crawlers.